HopShopper

Hospitality Boys really seem to like the simplicity and effectiveness of HopShopper!

“Using your Smart Phone, such the iPhone, collect loyalty card stamps and browse nearby shops, restaurants and cafes. Reduce the amount of loyalty cards you carry to zero. This application is one of the easiest to use. Simply open the application & hold the Smart Phone’s camera up to the digital barcode provided by the café or shop that you are making your purchase from. The appropriate information is then sent to that retailer & the “stamp” is recorded. Think of this application as totally replacing the coffee /loyalty card.”

It’s great to see that they recommend our product to both consumers and retailers. We are looking forward to making their lives easier

“Whether you are a consumer or a retailer, this application is certainly worth looking into. There are many applications out there related to the hospitality industry yet this is a prime example of a product that is beneficial to all parties & aims at making life a little easier through electronically stored loyalty card stamps & direct mobile marketing to the consumer.”

Read full article here.

We are absolutely chuffed with the positive response we’ve had from retailers and users. We’ve just released a new version, and probably as you’re reading this we are busily tapping away at developing new features for the next exciting version of HopShopper.

New version, new features
A new HopShopper version is available on AppStore – redemption and navigation is easier, instructions are clearer, performance is better – make your life a little easier – download now!

Watch this space as we continue to deliver new features, exciting promotions and stampede-causing specials.

Once again, thank you for the support!
Team HopShopper

HopShopper is happy to announce that our Sydney CBD pilot is in full swing. These nine fine establishments are participating:

Sydney Central Plaza
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SumoSalad
Bagel House
Mrs. Fields
New Zealand Natural

MLC Centre
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SumoSalad
Bagel House

Galleries Victoria
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Citicafe
Valeries

Market Street
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Taste Baguette

You can download the application and start collecting your stamps today.

We are hoping to learn as much as we can about what you like about the app, what improvements you would like to see and any other ideas that you have. Send us an email to feedback@hopshopper.com and tell us all about it.

Esendex talks about HopShopper in their blog post titled “HopShopper to lead the way using the Esendex Web SMS service for customer loyalty”.

Read the full article here

Juniper Research has recently released a new report – Mobile Marketing and Retail Strategies, Advertising, Coupons & Smart Posters 2009-2014. The report forecasts the mobile retail market to increase from $4.1 billion in 2009 to exceed $12 billion by 2014, an annual average growth rate of 24%.

Within the report market trends are highlighted that point towards a ‘perfect storm’ for mobile retail marketing:

• Rapid consumer adoption of smart-phones
• High-speed mobile networks – increasing availability and decreasing costs
• Personalisation of mobile devices by users
• Mobile’s inherent marketing potential – unparalleled metrics; targeted campaigns responsive to user behaviour, time and location factors.

The report also defines the market as consisting of three segments, Mobile Coupons, Mobile Smart Posters and Mobile Advertising, and then projects a shift in contribution to the total market of each of these segments as the mobile retail market matures.

Another trend highlighted in Juniper’s report details a gradual evolution from bulk SMS, through to banner advertising, and then into targeted advertising and smart-phone applications enabling direct retail.

Junipers’ The Mobile Shopping Basket whitepaper is an extract from the Mobile Marketing, Retail Strategies report, and is available to download. For more information on Juniper’s mobile retail marketing report click here…